Who we are
Libyan United Beverage Bottling Company (LUBBC) is part of Whiba Holding, which has been expanding its business activities for more than 35 years to meet the diverse needs of the Libyan market and region
15+
countries
global outreach
35+
years
continuity
sectors diversity
15
employess
dedication
5 200
Setting the standards
We own the necessary underlying supply, manufacturing, and logistics facilities and assets to be one of the major private Libyan groups
Business sectors
Hospitality & tourism
As Libya is a land of treasures where visitors can see everything they wish to enjoy, starting with its picturesque beaches and moving on to semi-deserts and historic sites that belong to different eras, Whiba Holding has played an important role to contribute to the development of the infrastructure of hospitality and tourism in Libya
Hospitality & tourism
Maritime
Whiba Holding owns Horizon Shipping Agency for Marine Services and Al Mumtaz Shipping Company through which it provides a package of maritime and shipping services to the Libyan offshore platforms
Maritime
Real estate investment & development
The group has founded Mega Projects Company and Diyar Libya for Contracting and Real Estate Company through which it serves the Libyan real estate investment and development business sector
Real estate investment & development
Trading
On the level of the Libyan state, Whiba Holding is a key player in the importation of grains, rice, and wheat as it provides more than 48% of the market’s need. Thanks to its silos and warehouses, the group has built international partnerships and bounds of trust with top food, livestock, and grains suppliers around the world
Trading
Food & beverages manufacturing
Distribution
Whiba Holding owns modern infrastructure, incorporating advanced food and beverages production facilities. Starting with rice and flour mills, we have added to its arsenal industrial complexes and factories distributed across diverse geographic locations in Libya
With an eye on developing a world-class product distribution network, Whiba Holding focused its attention on helping worldwide brands grow and scale in the Libyan market. This has been translated into the establishment of Homy for Food Distribution Company in 2016 to be the group’s strong distribution arm in the Libyan market
Silos, supply chain & warehousing
Food & beverages manufacturing
Distribution
Whiba Holding is proud of the storage silos and warehousing services it offers to customers to optimize their logistics flow. Huge silos are well equipped to store all types of grains while stores are built to be ideal for an especially space-saving storage of food and animal feed industries with smart technologies
Silos, supply chain & warehousing
Oil, gas & energy
Benefitting from its well-established connection in energy and electric supply and services, Whiba Holding founded the Libyan Group for Oil & Energy Services (LIGOS) to provide standard and special electric tools and equipment for customers involved in the business sector of oil, gas, and energy
Oil, gas & energy
Heathcare
The Group has been involved in providing an array of healthcare services and products of high quality through the import of medicines, equipment, and personal care supplies, together with the provision of medical consultations and logistic services
Heathcare
Feeds manufacturing
The first steps the late Mr. Musbah Whiba took in the feeds and animal nutrition business sector started a legacy of perseverance and commitment that was passed on to his sons. These steps were followed by other steady ones apparent in the establishment of more than one company specialized in feed manufacturing
Feeds manufacturing
Constructions
Whiba Holding is a dynamic contributor to the sustainable development of the Libyan constructions business sector. To offer comprehensive and integrated construction solutions, Whiba established a diverse range of synergistic companies specialized in building materials that include bricks, cement, and Sandwich Panel
Constructions
Automotive
Partnering and networking with manufacturers, design, and engineering companies that can provide a diversified range of products and services to cover both domestic and business needs, Whiba Holding has been involved in the trading of passenger cars, light commercial vehicles, heavy commercial vehicles, and their spare parts
Automotive
ICT
The surging need to invest more in new technologies has pushed Whiba Holding to consider the business sector of Information and Communications Technology (ICT) which permeates all aspects of life
ICT
Agriculture
Part of Whiba’s strength as a holding company is the large number of farms it owns and in which it invests to contribute to food security in Libya. The group uses world modern agricultural technologies and machines in addition to advanced farming practices of irrigation, sowing, fertilizer application, and harvesting of a wide range of crops
Agriculture
Perseverance
Quality
Trust
Integrity
Customer satisfaction
Diversity
Our vision
LUBBC will constantly strive to implement state-of-the-art innovations and technologies required to achieve its vision as well as to maximize the value of the group in the various sectors it operates
Verified and reliable raw materials suppliers, gardens, farms and water wells you can trust
High-quality raw materials
Thanks to which our products retain its taste and beneficial properties for a long time
Modern production technologies
International certification of production and constant quality control of all stages of production
Quality control laboratory
Our approach
Whiba’s in-house registered brands it supplies reflect the strong positioning it enjoys as a leading business group in Libya and the region
Discover our brands
Our social media
City, Libya
+218 91 2099594
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